True Blood HBO Collaboration | Gelato Messina Australia

True Blood

To celebrate the new series release of True Blood, we created the ‘True Blood Heart’, an edible heart for an elite selection of media and press.

This single-serve gelato cake was developed with a custom heart mould and filled with burnt caramel & pear gelato. The receiver used a syringe to pierce the shell and fill the middle with blood plum syrup, before slicing through to reveal the gore core.

Press received the heart in a styrofoam blood bank box, to set the bloody scene.

To celebrate the launch of True Blood: The Complete Fifth Season on HBO, we were asked to come up with a suitably blood-drenched, vampire delicacy.

We knew there had to be blood and lashings of it, so we created a burnt caramel & pear gelato heart with a centre oozing with blood plum syrup. Recipients had to inject the liquid 'blood' into a 70% fleur de cao chocolate shell at the centre of the heart, which sat upon a white chocolate and malt feuilletine base. Once filled, the heart could be ripped open and the feeding frenzy began....

Press received the heart in a styrofoam blood bank box, to set the bloody scene. Seriously, it was killer...